Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.
Global small business customers are a key segment to attend, both in terms of their unique purchasing behavior and their impact in revenue. The Amazon Business Acquisition team is seeking an Acquisition Marketing Manager to drive global acquisition email campaign strategies and enable more small businesses to unlock the value of Amazon Business.
The Acquisition Marketing Manager will implement and execute global email campaigns across various geographies and languages. Our ideal candidate has technical expertise and demonstrated experience/success delivering results within the email channel.
Key job responsibilities
• Campaign Creation and Deployment: Email Marketing Manager will develop, execute, and maintain high-impact multi-touch email campaigns that inspire consumers and drive acquisition. They will work with tech and non-tech Managers to build programs, email assets and landing pages and usher them through translations to ensure the timely launch across marketplaces.
• Maintain Email Campaign Health: The Email Marketing Manager will build and monitor reports across active email campaigns to ensure they are functioning properly and will deep dive into issues affecting program health.
• Establish Email Best Practices and Drive Channel Consistency: The Email Marketing Manager will have visibility across all email programs and will work to drive best practices and consistency within the team. Additionally, this role will also serve as the liaison with Amazon Business central Email Marketing Team to ensure alignment with Amazon-wide standards and best practices.
• Stakeholder Collaboration: Collaborates with local marketing Managers, the Email Marketing Team, and other internal stakeholders to create customer obsessed experiences for Amazon Business customers.
• Develop and optimize a rapid experimentation plan. Test and refine new approaches to reach and engage key prospect audiences.
• Work at both the strategic and tactical level to champion bold, creative ideas
We are open to hiring candidates to work out of one of the following locations:
Munich, DEU
- 2+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- 4+ years of professional non-internship marketing experience
- Deep technical knowledge of email best practices and A/B testing methodologies. Including strong HTML, CSS, JavaScript, or jQuery email development skillset. SQL knowledge for data analysis, as a plus.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
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