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Conversion Rate Optimization (CRO) Manager (all genders) - Hybrid

Direkteinstieg - Stellenanzeige | Lufthansa

Stellenbeschreibung - Conversion Rate Optimization (CRO) Manager (all genders) - Hybrid

connecticum Job 1741731

Conversion Rate Optimization (CRO) Manager (all genders) - Hybrid

As Conversion Rate Optimization (CRO) Manager (all genders) you pursue a decentralized testing approach at Eurowings and have the task of promoting and supporting the culture of experimentation within the company. This means that you not only conduct experiments, but also advise and train other teams and departments on how to plan, implement and analyze their own experiments.

Facts
  • Location

    Köln

  • Employment level

    Direkteinstieg

  • Function

    Marketing

  • Working time

    Full time

What you’ll do

  • Drive-forward the CRO strategy/roadmap at Eurowings alongside industry-leaders and technical experts
  • Set up, launch, and develop A/B tests in the best interest of Eurowings using CRO tools such as Optimizely, Adobe Target, Dynamic Yield, Kameleoon, VWO etc.
  • Manage and coordinate different stakeholders and contributors within the organization (e.g. Product Owner, Channel Owner, Content, SEO, UX, Data & BI, MarTech) along the entire customer journey
  • Continuously identify opportunities for improvements of our experimentation platform
  • Apply targeting and personalization to push CRO to a next level
  • Create ongoing reports related to core Growth/CRO Programm metrics in the context of a decentralized approach
  • Pro-actively ensure that the organization has no difficulties in generating unambiguous hypotheses in everyday life and creating first-class concepts from them
  • Draw conclusions and gain insights from different reports, KPIs, data, etc.
Meet the Eurowings Digital team!

You share our passion for the world of travel and want to be part of a driven and high performing team? Great! In this case, we are looking forward to hearing from you!

What you’ll bring

  • Strong stakeholder management skills and the ability to convince them regarding CRO best practices by using proper arguments and data
  • Expertise working in cross-functional teams
  • Latest knowledge regarding current developments and trends in the CRO domain
  • A data driven mindset

What you’ll need

  • Approximately 3-5 years’ experience working as a CRO Manager or similar role
  • A very strong background in Conversion Rate Optimization (CRO) and application of experiments on web & mobile and other communication channels relevant for Eurowings
  • Expert knowledge in research tools (like SurveyMonkey, Usabilla or Contentsquare) to get gainful insights from Eurowings' customers
  • A strong technical background and a solid sales (digital marketing) understanding of Conversion Rate Optimization (CRO)
  • Several years’ experience in running all CRO activities within a company
  • Expertise how multi-channel media campaigns, paid search testing, ad text and landing pages and ecommerce platforms work
About Eurowings Digital GmbH

We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.

www.eurowings-digital.de
Lufthansa Group
Informationen zur Bewerbung
Stellenangebot:

Conversion Rate Optimization (CRO) Manager (all genders) - Hybrid

Jobkennzeichen:
Connecticum Job 1741731
Bereiche:
Wirtschaftswissenschaften: BWL-Marketing
Kontaktdaten
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