Global Marketing Manager (m/w/x)
Berlin
Step out of your comfort zone, excel and redefine the limits of what is possible. That’s just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.
Your Role
- define and develop the global marketing strategy for one of our workflow segments
- develop a deep market understanding of this segment in terms of key markets, customers and competition
- implement the global marketing strategy with a concrete activation plan and respective activities, in alignment with other global functions as well as with local sales organizations
- continuously track and measure activities, in order to focus on the most effective ones and drive profitable growth
- act as an advocate and advisor within the organization for marketing excellence and nurture those skills within other teams
- establish and drive a consultancy program for premium customers, to support them with business consulting to grow their practice
- evolve our concept for customer visits to ZEISS, including virtual formats, as well as leading it
Your Profile
- diploma or master’s degree in Marketing, Business Administration or Life Sciences
- at least 5 years of work experience in Marketing, preferably with broad exposure to different marketing areas, in the Healthcare or Consumer industry
- experience in brand management, customer journey and project management, ideally cross-cultural and passionate about Marketing
- excellent communication skills, can easily translate ideas into inspiring presentations and visualizations
- ideally with experience in consulting in premium settings
- analytical, data-driven mindset and strategically oriented, preferably with business experience and acumen
- structured in thinking and acting, with proven planning and aligning skills
- curious and fascinated by understanding customers and their deep motivations, collaborative and can work well with both internal and external stakeholders
- strong English proficiency, fluency in additional languages a plus
- flexible and willing to travel internationally
In einem offenen und modernen Umfeld mit zahlreichen Entwicklungs- und Weiterbildungsmöglichkeiten, arbeiten die Mitarbeiter bei ZEISS in einer Kultur, die von Expertenwissen und Teamgeist geprägt ist. All das wird getragen von der besonderen Eigentümerstruktur und dem langfristigen Ziel der Carl-Zeiss-Stiftung: Wissenschaft und Gesellschaft gemeinsam voranzubringen.
Heute wagen. Morgen begeistern.
Vielfalt ist ein Teil von ZEISS. Wir freuen uns unabhängig von Geschlecht, Nationalität, ethnischer und sozialer Herkunft, Religion, Weltanschauung, Behinderung, Alter sowie sexueller Orientierung und Identität auf Ihre Bewerbung.
Jetzt, in weniger als 10 Minuten bewerben.
Heute wagen. Morgen begeistern.
Vielfalt ist ein Teil von ZEISS. Wir freuen uns unabhängig von Geschlecht, Nationalität, ethnischer und sozialer Herkunft, Religion, Weltanschauung, Behinderung, Alter sowie sexueller Orientierung und Identität auf Ihre Bewerbung.
Jetzt, in weniger als 10 Minuten bewerben.