We deliver digital marketing solutions. With a passion for aviation, Oscar Bravo is driving the Lufthansa Group to be a leader in digital marketing. We do this in-house through innovative and creative intrapreneurship.
Facts
Location
Frankfurt / Main
Employment level
Direct entry
Function
Marketing
Working time
Full time
We are looking for YOU – a PAID VIDEO & DISPLAY MANAGER– ready to manage and optimize campaigns for the airlines and companies within the Lufthansa Group. With your expertise in programmatic advertising, you’ll play a key role in executing high-performance campaigns building programmatic maturity.
Your Day at the Oscars:
Plan, implement, and monitor programmatic campaigns.
Utilize data-driven targeting strategies to define precise audience segments.
Monitor real-time campaign performance using DSP platforms to meet metrics like CTR, CPO, and ROAS.
Collaborate with creative teams and agencies to ensure the delivery of compelling, platform-compliant ad formats.
Enhance campaign performance and reporting by using attribution models, Customer Data Platforms, and analytics platforms.
Work closely with media partners, internal teams, and Lufthansa Group stakeholders to align campaign goals and expectations.
Prepare detailed campaign reports, analyze key performance metrics, and provide actionable insights to improve future campaigns.
Keep abreast of industry trends in programmatic advertising.
Flight privileges, Jobticket / Subsidized public transport, Discounts / shopping, Employee events (summer festivals, participation in sports competitions etc), Hybrid working possible, Flexible working hours, Development programs / Training opportunities, Mentoring
Employer of the Future
For the second year in a row, we’ve been named “Arbeitgeber der Zukunft” (Employer of the Future) by DUP UNTERNEHMER and DIND. The prestigious award recognizes our digital presence, social listening, modern leadership and employee-friendly work conditions, evaluated by experts across various fields.
Our Offices in MUC & FRA
If you enjoy office work, you'll love our House of Communication in Munich, awarded the Handelsblatt Mindshift Award for its innovative blend of art, technology, and open spaces. Our Frankfurt office is at the airport, near the Lufthansa Base and Aviation Center, ideal for aviation enthusiasts.
#OscarsOnTour
With our aviation expertise, we create content that highlights new Lufthansa products like the Dreamliner and Business Class, as well as cities like San Francisco, Rio, and Singapore, all supported by our amazing Lufthansa crew.
Meet the Oscars
We are passionate travel storytellers with diverse experience across corporate, agency, freelance, and start-up environments. Our team combines expertise in marketing and aviation, making us uniquely equipped to create distinctive content and tell the best aviation stories.
What you’ll need:
Experience: 2+ years of experience in programmatic advertising, with hands-on expertise in campaign setup, optimization, and reporting.
Platform Proficiency: Strong knowledge of DSPs, especially Google Display & Video 360; experience with Amazon and Adform is a plus.
Analytical Skills: Ability to analyze large datasets, interpret campaign performance metrics, and implement data-driven optimizations.
Technical Knowledge: Familiarity with Google Display & Video 360, Campaign Manager 360, Adform, CDPs, and attribution tools (e.g., Exactag); knowledge of tracking and cookie-less strategies is highly advantageous.
Communication Skills: Strong collaboration and interpersonal abilities to work with creative, media, and client teams.
Languages: Fluency in English or German.
About Oscar Bravo GmbH
Oscar Bravo is the trusted partner for Lufthansa Group, delivering digital marketing solutions driven by our passion for aviation. We create an environment for digital, creative, innovation-driven intrapreneurs who challenge the status quo in digital aviation marketing to serve travelers and drive Lufthansa Group's business growth. To achieve this, we leverage unique digital skills and diverse backgrounds to foster a community of diverse thinkers and doers. As an in-house unit of the Lufthansa Group, we act outcome focused and not profit driven focus on executing tasks and projects in the field of digital aviation marketing.
