Porsche Track Experience Manager

osition overview

The Porsche Track Experience Manager is responsible for the successful management and growth of the experiential business unit within the Marketing department at Porsche Cars North America. The role oversees the Porsche Driving Center platform that operates the Porsche Track Experience in Birmingham, Alabama as well as off-site activity associated with the program and a second Driving Center location on the west coast to open in 2026.

The position will drive Porsche passion and growth within the company to meet Porsche’s strategic goal of programs that contribute to its iconic brand heritage. The role is charged with managing an on-going business (P/L accountability), marketing and logistical operations for dynamic track programs and customer experiences while ensuring financial stability and prosperity. Key responsibilities include budget management, financial controls, adherence to general risk and compliance guidelines, procurement sourcing of vendors, fleet management, marketing and communications management including website readiness, and PR planning. The Manager will be responsible for updating and reporting on progress to an internal committee of Executives within PCNA.

The Manager will play a key role in developing and maintaining partnerships with the tracks, key business partners and existing/potential brand sponsors to leverage opportunities and find operating efficiencies while also aligning within the brand fit/tone.

This position is accountable for delivering Porsche brand standards and long-term strategic growth of the platform while working with key vendors. Key vendors to the program are the track(s), drive agency partner, hotel(s), food service vendor(s), website and exhibition agency. It is crucial that the Manager builds positive rapport and sets the expectation of objectives/targets with partners to deliver a program that can generate a positive business result, awareness, and ultimately drive new business/sales for the company.

The position must establish and maintain a high standard for executing consistently top-quality, memorable customer experiences and be consistent with Porsche brand values.

Roles & responsibilities

Project/Program Management:

• Set timelines, milestones and KPI’s for successful programs, including new business
• Communicate progress to PCNA executives in a documented format
• Follow all PCNA directives for sourcing, legal and compliance
• Explores and identifies strategic growth opportunities and sets benchmarks
• Creates the required business cases to pursue initiatives
• Oversee the processing of all invoices, purchase requests, purchase orders and budget tracking - creates and tracks requisite RFAs to initiate projects
• Ensures consistently high level of customer satisfaction
• Liaise with PAG on best practice examples that can be applied to improve the Porsche Track Experience

Vendor/Partner Management:

• Directs and inspires key vendor partner teams to develop and maintain productive and cohesive work environments
• Contract execution, management and deliverables for all operating partners
• Ensure readiness of drive agency with trained staff for all necessary and approved roles
• Work with the track(s) to ensure PCNA has access to key dates to successfully operate the track experience to deliver business objectives
• Seek to leverage internal resources for build-out and design of Porsche branded spaces at the track
• Work with Procurement to ensure that proper triple bids and PR/PO’s are generated according to PCNA rules and directives
• Proper on-boarding of new vendors
• Secure and manage key operating vendors that support operations; includes but is not limited to drive, fixed operations, hotel, and food & beverage needs.
• Work with PCNA’s contracted website vendor to ensure proper business/resource management, financial reporting and consumer-facing marketing content is up and running

Finance/Accounting/Tax/Treasury:

• Manages and operates a $12MM+ program budget to meet key financial targets, revenue and marketing spend, as defined by Porsche Cars N.A.
• Work with internal PCNA finance team to establish budget orders and amounts
• Maintain solid understanding of the budget (fixed, marketing, COS) at all times
• Verify and submit vendor payments thru the PCNA Zycus platform for payment
• Accrue expenses as needed for monthly and year-end financial alignment
• Work with internal PCNA tax and treasury departments to ensure compliance with all laws

Operations:

• Ensure the correct fleet is ordered and tracked, both for operations and retirements
• Follow all fleet protocols for workshop services, warranty and operating standards
• Document and audit all general risk and compliance areas of the business/operations
• Ensure proper insurance is in place
• Review all customer facing communications and documents with PCNA legal in advance
• Design, develop and build out the hospitality environments for the PDC working with the Experiential team at PCNA

Marketing:

• Develop a data-driven and innovative integrated Go-To-Market strategy designed to drive awareness and sales revenue
• Work in alignment with the PCNA Marketing Communications team and CRM team to best leverage national efforts and customer/prospect data
• Monitor and report on key KPI’s
• Manage all social media content including social media content calendar, monitor social media engagements and provide reporting on analytics / performance
• Ensure that the tone in all social channels is representative of the Porsche brand in line with national campaign objectives
• Effectively monitor social channels including third party sites for feedback/reviews and flag negative chatter
• Central point of contact for community involvement in coordination with PCNA
• Manage collateral and materials
• Support Public Relations inquiries by working internally with the PR team to boost media exposure and coverage
• Supervise and maintain porschedriving.com content to market new programs and refresh relevant copy
• Manage the coordination and organization of photo and video assets
• Provide for reporting and tracking of data on the customer’s experience and relevant data to continue to analyze the program and market accordingly
• Maximize creative/content cross-channels including internal assets
• Route creative/content through the proper channels for approval
• Ensure proper use of Porsche CI guidelines in conjunction with all national, corporate and PAG standards for seamless communications through multiple channels
• Work to identify local grass roots opportunities

Qualifications

Education:

• Bachelor’s degree in business, Engineering, Marketing/Sales, Sports Management, Finance or equivalent required

Experience:

• 10 + years of experience in managing high-performance driving schools/ track related operations
• Proven experience in operating a P/L
• Project management experience with a proven record of successfully implemented projects
• Advanced experience in managing complex, large-scale projects
• Experience in the Automotive Industry is preferred

Skills:

• Ability to think entrepreneurially and thrive with a varying level of ambiguity and uncertainty
• Ability to creatively solve business problems and motivate others to collaboratively find solutions
• Ability to work with a high degree of detail orientation, accuracy and prioritize tasks in high pressure performance environment
• Ability to self-motivate in pursuit of continuous personal and professional improvement
• Proficient computer skills in all Microsoft office applications, especially Excel and PowerPoint
• Ability to manage and oversee several activities at once
• Ability to effectively navigate and influence across external partners and internal cross departmental teams

Competencies:

• Excellent verbal and written communication skills
• Detail Oriented
• Analytical and Problem Solving
• Strong Leadership and Influence
• Brand Focused, Possesses Porsche Passion
• Customer Experience Focused
• Ability to effectively manage multiple projects
• Highly organized, target and customer oriented mindset

Percentage of required travel: 40-50% travel

Schedule/Shift: Monday-Friday (weekends as needed)

Based at either PCNA Headquarters in Atlanta or the Porsche Experience Center in Los Angeles. Required to be in office 3 days a week, with travel to the Track Experience locations as needed to support the business.

The salary range for this role is $110,000-$130,000 (if based in Atlanta, Ga based) and $120,000-$130,000 (if based LA, California ). However, it is important to note that at Porsche, compensation range is dependent on geographic location. Individual salaries within each range are determined through a wide variety of factors including but not limited to education, experience, knowledge and skillset. Porsche reviews compensation regularly and may adjust base salaries to reflect market competitiveness.

In addition to salary, individuals may be eligible for a discretionary performance bonus. Our full suite of benefits includes:

• Paid Vacation
• Paid Holidays
• Paid Sick leave
• 401(k) match
• Medical, dental and vision coverage
• Tuition and certification reimbursement
• Life Insurance
• Short and Long Term Disability Coverage
• Subsidized gym membership program
• Subsidized Porsche and VW leasing programs

Physical requirements

• Must be able to lift 15 pounds at times.
• While performing the duties of this job the employee is required to talk, hear, walk, sit, stand, climb stairs on occasion with prolonged periods of sitting at a desk and working on a computer.
• Must be able to effectively work and complete tasks in an open office/noisy environment.

Direct reports

• Contractor/intern
• Managing Agency Partner

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Porsche is an equal opportunity employer and we take pride in our diversity. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Porsche will be based on merit, qualifications and abilities. Porsche does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, pregnancy, status as a parent, national origin, age, disability, family medical history, ancestry, medical condition, genetic information, sexual orientation, gender, gender identity, gender expression, marital status, familial status, registered domestic partner status, family and medical leave status, military status, criminal conviction history, or any other characteristic protected by federal, state or local law.

If you are an applicant from the state of California, please review the California Applicant Privacy Notice here.

Porsche is an equal opportunity employer and we take pride in our diversity. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Porsche will be based on merit, qualifications and abilities. Porsche does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, pregnancy, status as a parent, national origin, age, disability, family medical history, ancestry, medical condition, genetic information, sexual orientation, gender, gender identity, gender expression, marital status, familial status, registered domestic partner status, family and medical leave status, military status, criminal conviction history, or any other characteristic protected by federal, state or local law.

If you are an applicant from the state of California, please review the California Applicant Privacy Notice here.