Are you looking to build best-in-class gifting experiences for customers across Europe with us? Amazon is seeking a talented Product Marketing Manager for the Amazon Gift Cards marketing team in Munich, Germany. Our mission it is to offer millions of customers best-in-class gifting experiences across electronic gift cards, physical gift cards, product vouchers, and Reload. You will be responsible for building and managing strategic marketing programs, with the goal of driving increased diversity and relevance of marketing channels and communications for Gift Cards across EU including emerging locales. To do this, you will leverage data analysis and excellent communication skills while interacting with stakeholders across a variety of functional teams, regions, and levels of seniority. This role reports to the Head of Amazon Gift Cards Marketing (Europe).
Key job responsibilities
- You will define and execute marketing strategies on-site and off Amazon channels for a variety of digital, physical and branded Gift Card products, features or new launches.
- You will analyze customer behavior and needs using data, run A/B tests to identify the customer use-cases for Gift Card with the goal of driving customer awareness towards gift cards in emerging locales, traffic generation and sales conversion.
- You will work closely with design, operations, business intelligence, product, tech, finance, legal and other marketing teams in EU and other WW regions
- You will own end-to-end and present strategies to the senior management while creating customer obsessed business opportunities, prioritizing investments, forecasting, reporting, and running performance analysis.
- You will streamline and automate manual processes via inventing and simplifying the content creation, localization, testing and reporting mechanisms, working closely with partner teams including operations and intelligence.
A day in the life
While no two days are the same in this role, on any given day you can typically expect to work on one or more of these areas:
- You will create, inspect, and optimize customer facing content across the Amazon website
- You will analyze customer behaviors using our analytics tools, build and execute experiments to test your hypotheses on multiple marketing channels.
- You will build marketing strategies to expand and optimize our Gift Cards experience on the new marketing channels and Amazon marketplaces, while presenting your plans to the senior level leadership.
About the team
As part of this role, you will interact with worldwide stakeholders from a variety of functions including product, tech, design, finance, legal, operations, data science, and business intelligence to deliver the right Gift Card products through the right marketing channels and content to Amazon customers. You will also have the opportunity to collaborate and share best practice with other marketing and business teams across the broader Amazon Payment Products portfolio such as credit cards and installments.
We are open to hiring candidates to work out of one of the following locations:
Munich, BY, DEU
- Experience in marketing or product marketing, program or project management
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Knowledge of analytical reporting tools (ie Excel, Tableau)
- Experience managing large amounts of data, including customer segments and online campaign metrics
- Experience in working across multiple functional teams including finance, legal, product, tech, BI, marketing cross locales and regions.
- Experience in identifying, automating and streamlining existing manual and/or repetitive processes via creating mechanism, SOPs and working with partner teams including operations, business intelligence.
- Experience owning and driving large-scale cross-functional programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience managing external partners to develop marketing programs
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