- 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to measure impact and determine improvements
- Track record of executing content plans for various audiences and industries, managing multiple deliverables, and meeting budgets and deadlines
Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions—including sponsored, display, video, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.
The Regional Enterprise Marketing team at Amazon Ads partners with the global brand and content marketing team and regional business leaders to deliver brand campaigns and initiatives that engage and delight our international customers. We are seeking a talented, experienced Content Marketing Manager to build and deliver narratives, thought leadership, and content across our sales and B2B partner audiences in DE. This role will build the regional content strategy including the content roadmap, and own the end-to-end content development process that accelerates the customer journey from awareness to consideration to intent and action. The regional content manager will be curious about storytelling, and possess a strong writing background with the ability to craft compelling digital and brand-led marketing materials in both German and English.
A successful candidate will be comfortable taking initiative with self-directed work, yet equally comfortable contributing in a large, team environment. The regional content manager will partner with subject matter experts to synthesize complex technical concepts into clear and concise materials that drive awareness, consideration, and adoption of Amazon Ads solutions. Over time, this role will develop mechanisms to create repeatable processes, yielding a higher volume of content that will fuel a broad range of marketing activities for their region. This candidate will need to have a high bar for writing and grammar, and meticulous attention to detail to deliver high-quality, customer obsessed content. This is a fast-moving role, and being flexible and comfortable with ambiguity will be required for success.
Key job responsibilities
- Work with the enterprise marketing lead to build a content strategy that takes the foundation of global strategic messages and builds in region specific customer needs and nuances to communicate the benefits of Amazon Ads offerings
- Collaborate with regional enterprise marketing, brand content, and events teams to develop big ideas and thought leadership that elevates the Amazon Ads brand
- Collaborate with team to identify opportunities and create powerful insights and proof points to execute strong narratives for our audience.
- Write, edit, produce, and launch localized content in German and English, measuring the success of final content pieces to continuously raise the quality bar of future deliverables, including ownership of reporting mechanisms
- Execute against the regional content plan, working with stakeholders to develop, and reinvent content that drives marketing activities across multiple channels: website and blog, social media, co-marketing partnerships, events, paid media
- Own the trade publication relationships to incentivize the development of engaging content to drive awareness of Amazon Ads
About the team
The Regional Enterprise Marketing team exists to accelerate adoption of Amazon Ads’ full-funnel solutions by engaging enterprise brand customers and large agency partners across international locales. We are local customer obsessed, and our team is tasked with delivering high-impact, scalable brand moments that drive awareness and deepen comprehension of Amazon Ads solutions, while reflecting regional cultures and environments.
We are open to hiring candidates to work out of one of the following locations:
Hamburg, HH, DEU
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience with marketing strategies in online and mobile channels
- Subject matter expertise in the digital advertising industry, understanding current trends and industry influencers
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