Shape the future of personalised shopping experiences through innovative marketing technology! Join our EU Hardlines Analytics & Marketing Technology team as a Senior Product Manager, where you'll drive innovation in personalisation and marketing automation technologies that impact millions of customers across European marketplaces. In this strategic role, you'll hold the pen on marketing execution strategy for EU Stores while leading two transformative initiatives that bridge our European and global capabilities.
Working as a core partner with our US teams, you'll orchestrate a dual-track approach to innovation. On one track, you'll identify opportunities for localising and implementing US-developed technologies to serve EU's unique multi-marketplace requirements. On the parallel track, you'll lead the development of bespoke EU solutions, developing in-house automation platforms and personalisation tools where needed. This balanced approach ensures we leverage global scale while maintaining the flexibility to address specific European market needs. You'll define the overall personalisation strategy roadmap, manage critical business intelligence priorities, and drive the adoption of new technologies across diverse stakeholder groups.
This position offers a unique opportunity to shape the future of automated & personalised marketing at scale. We're seeking someone who can navigate complex technical landscapes, make architectural decisions that balance immediate needs with long-term scalability, and influence without authority across a matrix organisation spanning multiple European markets. You'll work with advanced technologies and world-class teams, whilst having the autonomy to drive technical innovation that impacts millions of customers. If you're passionate about technology, thrive in complex technical environments, and want to lead the evolution of how we connect with customers across diverse European marketplaces, we want to hear from you.
Key job responsibilities
- Define and execute the EU-wide personalisation strategy roadmap, identifying high-impact opportunities and delivering scalable solutions
- Lead the development of Hands Off the Wheel (HOTW) marketing automation solutions, acting as single-threaded owner for EU PF Marketing
- Collaborate with US teams to unlock new capabilities, negotiating functionality for EU and overseeing its rollout
- Own and evolve in-house automation solutions, overseeing technical delivery and managing solution adoption across teams
- Conduct onboarding and communication of product updates, educating stakeholders on personalisation strategies and automation tools
- Drive standardisation of Campaign Meta Data across EU Stores to enable consistent, accurate, and actionable reporting
- Drive standardisation of Campaign Meta Data across EU Stores to enable consistent, accurate, and actionable reporting
- Manage and evolve Marketing WBR mechanisms
- Serve as the bridge between Business Intelligence (BI) and Marketing Managers (MMs) for automation efforts
About the team
The EU Hardlines Customer Insights & Analytics team acts as a central technical function for cross-product family marketing teams across Amazon's European stores, leading analytics, automation and personalisation efforts that impact Hardlines, Softlines, Consumables and Central Marketing Events (including Prime Day). Made up of Business Intelligence Engineers, a team lead and a Senior Product Manager (this position), our vision is for all prospective customers to be inspired to shop through highly relevant, personalised, and aspirational experiences, powered by best-in-class understanding of customer behaviour and automation.
Our work has established us as the automation and measurement powerhouse in EU Stores, with our solutions enabling thousands of marketing experiences and driving significant operational efficiency. Through our innovative automation platforms, we're transforming how marketing teams work - streamlining campaign scheduling, storefront creation, and performance measurement across product families.
The team balances in-house innovation with strategic partnership with our US counterparts, ensuring solutions meet unique EU multi-marketplace requirements while leveraging global capabilities. Our automation initiatives complement broader global efforts, while our personalisation strategies drive significant incremental revenue. Working at the intersection of marketing technology and automation, we're building scalable solutions that enable EU Stores to execute marketing at scale while delivering highly relevant, personalised experiences to millions of customers.
Bachelor's degree or equivalent
Experience owning/driving roadmap strategy and definition
Experience with end to end product delivery
Experience with feature delivery and tradeoffs of a product
Experience as a product manager or owner
Experience owning technology products
Experience with product cycles of 6+ months
Experience in product or program management, product marketing, business development or technology
Experience in influencing senior leadership through data driven insights
Experience working across functional teams and senior stakeholders
Knowledge of key customer experience metrics and methodology (e.g., NPS)
Working directly with Business Intelligence and Applied Scientists to deliver joint goals
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
m/w/d
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
