At Amazon we continually look for opportunities to invent on behalf of our customers, helping them to find and discover virtually anything they want to buy online. To this end, we have developed products that leverage Amazon’s strength as a world-class eCommerce website and have integrated ads into the shopping experience from first discovery to purchase. Amazon Ads operates at the intersection of ecommerce and advertising, offering a rich array of digital ads solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high-quality sites across the web. We start with the customer and work backwards in everything we do, including ads. If you’re interested in joining a rapidly growing team working to build a unique and world-class scaled marketing program with a persistent focus on the customer, you’ve come to the right place.
Our key goal is to drive adoption and growth across a range of self-service, cost-per-click advertising products. This will enable small and medium-sized business (SMB) advertisers to engage with customers in meaningful ways. Our team is responsible for making it simple for third-party (3P) and first-party (1P) SMBs to advertise their products. This increased visibility of their offerings benefits both the SMBs and Amazon customers, who can discover a wider selection of products – a win-win!
We are seeking a creative and result oriented Senior Marketing lead - German speaking to steer SMB Marketing for our Germany business. In this role, you will be responsible for the end-to-end performance and strategy for SMB advertisers in Germany. You will work closely with stakeholders worldwide and locally to achieve key business objectives. As part of this position, you will develop deep insights into local advertisers and partner with various stakeholders. This will enable you to define strategic priorities and a roadmap to accelerate DE performance for SMBs, aligning it with some of Amazon's best-performing regions. The role is based in Germany but will require interaction with our global teams in Asia, Europe, and North America.
The ideal candidate for this role will have a strong passion for data and customer insights. They will leverage these to develop and execute innovative marketing strategies that achieve key business goals. You will approach this role with a customer-first mindset, seeking to understand pain points, gaps, and identify opportunities. You will proactively identify and mitigate potential risks, demonstrating sound judgment in escalating issues when appropriate. To be successful, you'll need to be an excellent communicator who can earn the trust of key stakeholders across multiple teams. You should be comfortable operating in ambiguous environments, working autonomously, and handling multiple tasks simultaneously. The ability to prioritize effectively will be crucial, as you contribute to ambitious growth plans. If you are organized, analytical, and eager to own and drive the end-to-end regional strategy for SMB advertisers in Germany, this is an excellent opportunity for you.
Key job responsibilities
• Create strategic SMB priorities and roadmap for the region/marketplace based on key insights
• Own day-to-day partnerships and reviews with local sales and other stakeholder teams
• Develop and execute cross- channel marketing strategy based on customer insights and business priorities
• Own analysis of business performance against key goals including insights/callouts for Weekly/Monthly/Quarterly Business Reviews
• Prepare for business reviews to the senior management team regarding progress, roadblocks, and action plans
• Analyse the impact and results of initiatives impacting the program, and share results with senior leaders and stakeholders
- German & English language fluency
- Master's degree in Business, Marketing, or other related area
- Relevant experience in driving strategic programs or marketing
- Excellent communication and interpersonal skills and an ability to effectively communicate with stakeholders.
- Proven ability to communicate persuasively and to influence others, particularly amongst senior stakeholders
- Ability to own and develop marketing strategies and plans
- Proficient in MS Office and Analytical skills in EXCEL and Basic SQL knowledge to review and analyze data.
- Master's degree in Business, Marketing, or other related area
- Previous advertising or retail experience
- Advanced SQL knowledge
- Proven ability to dive deep and identify root cause gaps and drive solutions that improve customer experience and drive business results.
- Passion for e-commerce and digital marketing and a track record of delivering outstanding results.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
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