Global Media Manager - Strategy & Digital (d/f/m)

Jobangebot - Henkel AG & Co. KGaA

Connecticum Job-Nr. 1434302
  • Arbeitgeber: Henkel AG & Co. KGaA Firmenprofil
    Beschäftigungsart: Professionals Job
    Jobdatum: 14. September 2021
    Fachbereiche: Wirtschaftswissenschaften: BWL, BWL-Marketing, Business Administration
    Einsatzort: Düsseldorf; Nordrhein-Westfalen

    Global Media Manager - Strategy & Digital (d/f/m) - Jobangebot


    Germany, Düsseldorf, Laundry & Home Care

    Global Media Manager - Strategy & Digital (d/f/m)

    At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

    Henkel Global Media manages media activities for all Henkel brands across the business units Laundry & Home Care,
    Beauty Care & Adhesives. We are a strong team of 40+ Global & Local experts in 10+ locations worldwide. Our scope
    covers the full Media product from strategy to buying in both Classical and Digital Media. We partner with the best agencies, data and ad-tech providers to deliver strong results for our brands. Internally we join forces with our stakeholders (e.g. Marketing, E-Com etc.) on Local and Global level.

    • Develop data-driven campaign strategies with international marketing
    • Orchestrate overall strategy development process from communication development to post-campaign analysis
    • Analyze & recommend campaign mechanics along the consumer´s path to purchase
    • Know best performing formats and targeting strategies to maximize reach
    • Focus on Media effectiveness and efficiency to drive ROI
    • Build & leverage 1st and 3rd party activation data
    • Drive our innovation agenda through local pilots, research and game changer projects
    • Steering of campaign and budget reporting (incl. dashboard solutions)
    • Support Digital Media Transformation, innovation, collaboration and knowledge sharing across Business units and geographies
    • Digital Media counseling & training for Global Henkel teams
    • Strong collaboration with Global Marketing, Digital Marketing, Media & Creative Agency teams and our Shared-Service-Center
    • Work in a challenging, dynamic & international environment
    • Master degree in Business Administration or Marketing, ideally with focus on media
    • Minimum of 4 years of practical experience in the field of Media Strategy (classical & digital media), e.g. work experience in a media agency (FMCG background is an advantage)
    • Expertise in data-driven media activations, performance KPI analysis & optimization
    • Technical understanding and experiences with digital media solutions Google Ads, Facebook business manager and ideally DV 360 and DMPs
    • Goal oriented and reliable project management
    • Fluent English language & convincing communication skills
    • Global mindset & cultural experiences
    • Knowledge of MS Office (especially PowerPoint, Excel, Teams, SharePoint)
    JOB ID: 21020000
    Contract & Job type: Full Time, Regular
    Contact information for application-related questions:
    Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
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Global Media Manager - Strategy & Digital (d/f/m)

Jobkennzeichen Connecticum Job-Nr. 1434302
Arbeitgeber-Profil: Henkel AG & Co. KGaA