Internship Marketing & Sales - Digital Learning Development (m/f/d)

WELCOME TO BASF

Welcome to the global management consultancy of BASF. We focus on strategic inhouse projects that drive the effective transformation of our businesses. Our teams work on a broad range of exciting projects covering topics such as marketing & sales, organizational development, efficiency projects, M&A as well as profitable growth through all types of innovation.
If you join us, you can grow as well: We always put people first and actively support you in your career development at BASF. We are proud of our strong team spirit, and we cherish diversity. Our people are key toour success: We value a variety of backgrounds and perspectives to enrich our collaboration, create new ideas, and offer the best solutions to our customers.

WHAT YOU CAN EXPECT

Starting on the 1st or 16th of February 2026, you have the possibility to become part of our Management Consulting department for 3 - 6 months. As our Digital Learning Intern, you play a key role in advancing our Marketing & Sales Academy’s digital learning portfolio. You help shape and expand our digital learning platform with hands-on, creative work.

• You collaborate with the team to design and develop new digital learning products (e.g., e-learnings, video courses, micro-learnings) tailored to real learner needs.
• Conducting learning needs analyses and helping define clear learning objectives belong to your tasks.
• Also, you apply modern instructional design models and strategies to create engaging, interactive content.
• You contribute to the team by using authoring software and GenAI tools to produce and optimize digital learning modules and feedback.
• You research and design new marketing and sales training content while ensuring clear internal communication of our learning offerings.
• Furthermore, you test and evaluate the effectiveness of digital learning solutions, suggesting improvements based on user feedback.
• Finally, you support the setup and enhancement of our digital learning platform, ensuring a smooth and impactful learning experience for users.

WHAT YOU OFFER

• enrollment in a Bachelor’s or Master’s program – ideally in instructional design, educational technology, media production or economics (such as marketing or sales) with strong media skills
• experience or a strong interest in digital learning solutions and content creation
• comfortable with authoring tools and curious about GenAI or other AI-based learning technologies
• excellent communication skills in English
• creative, eager to learn, and focused on delivering value for learners
• motivated to grow in a dynamic, fast-paced environment and ready to contribute your ideas
• Please add the period of your availability to your cover letter and attach your latest transcript of grades.

WHAT WE OFFER

• Practical phase - actively apply theory in challenging and varied tasks/projects 
• Teambuddy - contact person for all questions and regular feedback
• Networks - get to know different perspectives, ways of thinking and fields of work
• Internship compensation - a recognition of the commitment, more information here: on.basf.com/compensationBASFSE
• Flexible working hours - depending on the location and area of work 

HOW TO REACH US

• Lavinia Mader (Talent Acquisition), lavinia.mader@basf.com, Tel.: +49 30 2005-58782 will be happy to answer your questions for this position. You are welcome to book an online appointment. 
• You can also reach our recruiting team here
• First information about our application process can be found here

ABOUT US

BASF SE, located in Ludwigshafen am Rhein, is the corporate headquarters of the BASF Group and part of the Rhine-Neckar Metropolitan Region. BASF stands for competence in chemistry since 1865 and is represented today in the world's major consumer markets, with a wide range of products. As the largest employer in the region, BASF SE offers multiple career opportunities for students, university graduates and professionals providing also training in over 30 professions. Leisure, sports, culture and a good infrastructure characterize the Rhine-Neckar Metropolitan Region, in which BASF is also involved with numerous activities. Learn more aboutBASF SE at on.basf.com/BASFSE_LU

Diversity is our greatest strength!

Become a part of our winning formula for success and develop the future with us - in a global team that embraces inclusion and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.