Social Media Lead (f/m/d)

Location:

Kleinmachnow, Germany
Requisition Number:
R0045661

eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. eBay Marketplaces operates in 190 markets around the world.

We are looking for a passionate Social Media Lead for our team in Germany (f/m/d ) who will lead the team responsible for helping us grow our communities in social media and increase brand love for eBay. Together with our social agency you will plan and implement social media strategy, campaigns and production for and across all channels in line with our overall brand strategy. The role will be part of the Brand Marketing & Social Team, working closely with cross-functional teams such as PR and Vertical Marketing.

You will be part of a phenomenal team in an agile and international environment and a work culture that’s been genuinely committed to diversity and inclusion since its founding more than 20 years ago. At eBay, we 're passionate about connecting people with the things they love. As one of the world’s most vibrant online marketplaces, we pride ourselves on technology-led innovation and want to help shape the future of commerce across Germany and the world. We put our customers, buyers and sellers, at the center of everything we do. As a global brand our purpose is to build opportunities for individual sellers, small businesses and large merchants, for shoppers seeking value, selection and convenience and for our people, who seek to make the world a better place.

The Responsibilities

  • Developing social media strategies with the aim of increasing brand awareness and customer engagement

  • Analyzing the long-term needs of the company’s social media strategy

  • Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)

  • Manage agencies, oversee and create campaign strategies, leading creative ideation to deliver innovative, best-in-class measurable social media executions with clear KPIs to meet varying objectives

  • Report on activities, including insights that help shape our social media platforms

  • Identify emerging social media trends (channels and content formats)

  • Develop and maintain direct relationships with creators and agencies

  • Leading a small, social media team

The Profile

  • 7+ years of experience in social media & influencer marketing

  • Deep knowledge of Paid Social Media KPIs

  • Strong expertise in developing and driving social media strategies and campaigns

  • Strong understanding of influencer marketing and ideally already having a network of influencers

  • Experience in leading and mentoring a small team

  • Great teammate with a passion to work collaboratively and a ‘can-do attitude’

  • Experience of working in a fast-paced business environment

  • Excellent written and spoken German and English

Benefits:

Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

We love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about our Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/

#LI-CD1

#StepstoneDE

eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com. We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see: EEO is the Law Poster and EEO is the Law Poster Supplement

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View our privacy policy and accessibility info

Social Media Lead (f/m/d)
Kleinmachnow, Germany Requisition Number R0045661 Subsidiary eBay

eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. eBay Marketplaces operates in 190 markets around the world.

We are looking for a passionate Social Media Lead for our team in Germany (f/m/d ) who will lead the team responsible for helping us grow our communities in social media and increase brand love for eBay. Together with our social agency you will plan and implement social media strategy, campaigns and production for and across all channels in line with our overall brand strategy. The role will be part of the Brand Marketing & Social Team, working closely with cross-functional teams such as PR and Vertical Marketing.

You will be part of a phenomenal team in an agile and international environment and a work culture that’s been genuinely committed to diversity and inclusion since its founding more than 20 years ago. At eBay, we 're passionate about connecting people with the things they love. As one of the world’s most vibrant online marketplaces, we pride ourselves on technology-led innovation and want to help shape the future of commerce across Germany and the world. We put our customers, buyers and sellers, at the center of everything we do. As a global brand our purpose is to build opportunities for individual sellers, small businesses and large merchants, for shoppers seeking value, selection and convenience and for our people, who seek to make the world a better place.

The Responsibilities

  • Developing social media strategies with the aim of increasing brand awareness and customer engagement

  • Analyzing the long-term needs of the company’s social media strategy

  • Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)

  • Manage agencies, oversee and create campaign strategies, leading creative ideation to deliver innovative, best-in-class measurable social media executions with clear KPIs to meet varying objectives

  • Report on activities, including insights that help shape our social media platforms

  • Identify emerging social media trends (channels and content formats)

  • Develop and maintain direct relationships with creators and agencies

  • Leading a small, social media team

The Profile

  • 7+ years of experience in social media & influencer marketing

  • Deep knowledge of Paid Social Media KPIs

  • Strong expertise in developing and driving social media strategies and campaigns

  • Strong understanding of influencer marketing and ideally already having a network of influencers

  • Experience in leading and mentoring a small team

  • Great teammate with a passion to work collaboratively and a ‘can-do attitude’

  • Experience of working in a fast-paced business environment

  • Excellent written and spoken German and English

Benefits:

Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

We love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about our Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/

#LI-CD1

#StepstoneDE

eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com. We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see: EEO is the Law Poster and EEO is the Law Poster Supplement

This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies

View our privacy policy and accessibility info