Lufthansa Group Corporate Design (m/f/d)

The Group Brand Strategy & Brand Management team drives four key strategic topics: 1) Brand Strategy & Brand Measurement 2) Brand Management 3) Design & Visual Identity Development 4) Premium Project.

• Drive the design strategic development of the Lufthansa Group’s brand identity and corporate design system
• Define and maintain global corporate design standards and guidelines for Group brands in a multibrand environment
• Translate brand principles into scalable applications across digital, product, spatial and Group-wide touchpoints
• Establish tools, templates and processes to ensure correct and efficient design implementation
• Serve as central contact for brand and design inquiries and steer external agencies
• Guide cross‑Group branding and design initiatives collaborating closely with various stakeholders
• Ensure brand compliance in new initiatives and partnerships
• Manage Design Management Platforms, and evolve key brand applications and future design standards